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TOY INDUSTRY
TOY INDUSTRY

May. 2018 Total No.170 E-Monthly : www.toymag.cn

P52 Product

“Big Reveal” Trend
Takes Over the Toy Aisle

Comment
7 Tap into Consumption Upgrade

Toy & Hobby China 2018 Features
12 30th Anniversary Marks A New Start
13 Toy & Hobby China 2018 Keeps Growing Prosperous
17 Product Gallery “The Big Reveal” speaks to the plethora
of products coming to market that capitalize
Focus on the unboxing trend made popular by social
24 Toy & Hobby China: Fringe Programme Gets A Thumb up media influencers on YouTube. The trend is
also impacting the hot collectibles market;
27 Seize Marketing Opportunities in the Wave of New Retail last year, global sales for collectible toys rose
28 Domestic & Overseas Experts Speak on the Present and Future of Toys and Play 14 percent to reach $3.9 billion.
30 Toy & Hobby China: Toy Awards 2018 Revealed

Fair
36 A Brief Report on the 123rd Canton Fair
To subscribe
Market TOY INDUSTRY sees 12 issues
38 Top Five Toy Trends 2018 for each year. Subscription fee:
40 Wholesales Roundup
·Publication
42 Dog-themed Toy Becoming Trendy with Robotic Toys Getting Flat
Domestic-RMB240 (postage inc.);
46 Multitude of New Arrivals Hitting the Bestselling Lists Hong Kong, Macao and Taiwan-
48 Online vs. Offline: What Makes Amazon Win? HKD330 ( postage inc. )

Special Feature ·E-monthly
RMB120 for 12 issues/year
58 A Baby Stroller Made for Love
(PDF document in Chinese)
Strollers & Ride-ons
62 Stroller & Ride-on Toy Companies Striving to Overcome Difficulties
·印刷版
66 Analysis on Stability of Baby Strollers and Related Products 国内订户 240 元人民币（含邮资）；
港澳台地区订户 330 元港币（含邮资）；
Originaliby
68 Modular Wall Toys Are Commercioganic
·PDF 电子版
Interaction 120 元人民币全年 12 期。
74 Refinement Suggestions from Parents
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TEL:+86 20-66842027
Email:maged@ctoy.cn

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