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TOY INDUSTRY
TOY INDUSTRY

Aug. 2018 Total No.173 E-Monthly : www.toymag.cn

P50 Product

Inspiring Imaginations with Skill-
Building Toys & Games

Comment
7 Cautiousness and Optimism in the Shadows of Trade War
Mid-Year Review on Toy Export
12 Mid-Year Review on Toy Export
13 China’s International Trade Walks Steadily to Reach Afar
16 Toy Firms Make Quick Adjustments to Changing International Trade Environment
18 Laiyang Shihong Promotes Competitive Strength with Management Innovation
19 Brazil: A Rising Toy Market Imaginative play inspires children to
picture themselves in adult roles or future
22 Retailers Flocking to Seize Market Share Left by TRU
careers, create new worlds, and explore their
Market talents – whether it be music, coding, art, or
26 Booming Social Commerce Fosters Opportunities for Toy Industry anything else a child puts their mind to. In
2018, we are seeing a huge influx of toys that
28 eSports Games Will Make A Whirlwind for Licensing Industry
motivate kids to be creative.
30 Wholesales Roundup
32 Chinese Arts & Crafts Booming in Department Stores
38 Claw Games Boost Mini Claw Cranes To subscribe
Special Feature TOY INDUSTRY sees 12 issues
42 Yo-yo: The Starting Point of Animation-themed Toys for each year. Subscription fee:
Animation
·Publication
58 What Can We Learn from Peppa Pig’s Sensational Popularity?
Domestic-RMB240 (postage inc.);
60 Tecent Promotes WeChat-themed Toys in This Way Hong Kong, Macao and Taiwan-
HKD570 ( postage inc. )
Fair
64 Nostalgia Hits SDCC ·E-monthly
RMB120 for 12 issues/year
Industry
(PDF document in Chinese)
68 Plush Toy Firms Earn Win-win by School-enterprise Cooperation
Originality
72 Brief Introduction to Mermaid Nikki Sound Activated Projector ·印刷版
国内订户 240 元人民币（含邮资）；
港澳台地区订户 570 元港币（含邮资）；

·PDF 电子版
120 元人民币全年 12 期。

Contact us:
TEL:+86 20-66842027
Email:maged@ctoy.cn

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