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TOY  INDUSTRY
                            TOY  INDUSTRY





                  Nov. 2019  Total No.188         E-Monthly : www.toymag.cn





                                                                                      P34 Fair
               Comment                                                                Are You Ready for Toy Fair
               7    How to Innovate Toy Ecommerce?
                                                                                      New York 2020?
               Features
               12  New Retail Landscape, New Solutions
               13  Evolution of Ecommerce Reconstructs New Retail Landscape
               16  Manufacturers Embrace Changing Retail Landscape
               17  Three Ecommerce Platforms Promote Direct Sales
               19  Landscape Evolution Changes American Toy Retail
               21  Hot Toy List for the Shopping Spree This Year
                                                                                          The 117th North American International
               23  Hot Toy List for the Upcoming Christmas
                                                                                       Toy Fair is the must-attend toy event of the
               Fair                                                                    year, giving attendees from around the world
                                                                                       the opportunity to tap into the $27 billion
                        th
               28  The 126  Canton Fair Shows: Toy Firms Embrace Challenges by Upgrading Products to
                     Expand New Markets for Risk Reduction                             U.S domestic toy market and key markets
                                                                                       around the globe. Toy Fair New York, to
               30  Highlights of the Upcoming Hong Kong Toys & Games Fair              be held Saturday, February 22 through
               32  Spielwarenmesse® Announces Three Toy Trends for 2020                Tuesday, February 25 at the Jacob K. Javits
                                                                                       Convention Center in New York City.
               Focus
               36  Secret behind Popularity of Blind Bag Collectable Toys
               Market
               38  Wholesales Roundup                                                 To subscribe
               40  Movie Releases Boost Movie-derived Toys and Grand Package Better Promote       TOY INDUSTRY sees 12 issues
               44  Creative Magic Cubes Return to Lead at Online Marketplaces         for each year. Subscription fee:
               Special Reports on Famed Firms
                                                                                      ·Publication
               54  Wingfai: Focusing on EVA Toy Segment
                                                                                      Domestic-RMB300 (postage inc.);
               Industry                                                               Hong Kong, Macao and Taiwan-
                                                                                      HKD570 ( postage inc. )
               56  Maiiky Launches Three New Smart Robots
               The Ever-changing Toy Industry in the Past 15 Years                    ·E-monthly
               58  Toy Production and Management Keep Improving                       RMB120 for 12 issues/year
                                                                                      (PDF document in Chinese)
               61  A New Change for Manufacturing Management: From Control to Empowerment
               Strollers & Ride-ons
               66  Tricks in Car Seat Quality Control                                 ·PDF 电子版
               68  A Sneak Preview of New Baby Strollers for 2020                     120 元人民币全年 12 期。
               Originality
                                                                                      Contact us:
               74  More Technical Elements Integrated into Bath Toy Development
                                                                                      TEL:+86 20-66842027
               Law Comment
                                                                                      Email:maged@ctoy.cn
               76  Case Analysis on Toy Intellectual Property Disputes





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