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TOY INDUSTRY
TOY INDUSTRY

Jan. 2020 Total No.190 E-Monthly : www.toymag.cn

P63 Market
An Overview for Japanese
Comment
7 New Opportunities for Toymakers Kidult Toy Market
12 New Year Wishes and Messages for 2020

Features
20 A Look Back at 2019 to Win 2020

21 Four Critical Issues Shaping Market Trends
24 Sub Distribution Channels Show Diverse Advantages
26 Reflection on Hot Toys: Opportunities Make Them Stars
29 Eight Topics Unfold Ever-changing Market Landscape Japan’s birth rate keeps declining.
In order to achieve continuous growth,
32 Top Bestselling Brands in Western Markets toymakers have set eyes on kidults. A survey
33 Star Categories in Japan by Japanese toy magazine Toy Journal
shows that as long as toymakers capture
34 Powers and Challenges for Toy Industry's Growth kidults’ heart, traditional toys have huge
potential for growth.
Focus
40 An Observation of Governmental Projects Licensed Toy Sector
42 New Opportunities Fostered by 5G Technology
Fair
46 Full Force for Three Trade Shows' Promotion To subscribe
Industry TOY INDUSTRY sees 12 issues
50 New Leaders for Guangdong Toy Association for each year. Subscription fee:
54 Toy Award 2020 Finalists Revealed
·Publication
Management Domestic-RMB300 (postage inc.);
52 How to Achieve Exponential Growth in Toys Sales Hong Kong, Macao and Taiwan-
HKD570 ( postage inc. )
Market
58 Wholesale Roundup ·E-monthly
RMB120 for 12 issues/year
60 Why does the Sales of Magnetic Puzzle Games Rise in the End of the Year? (PDF document in Chinese)
Strollers & Ride-ons
74 Popular Riding Toys Feature Two Shining Spots
·PDF 电子版
75 Riding Toys Recommendation 120 元人民币全年 12 期。

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TEL:+86 20-66842027
Email:maged@ctoy.cn

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